Throwback Thursday | BABY!

The 'Cawston Baby' Revisited

To help promote South Pasadena’s new start-up business in the late 1800’s Edwin Cawston created a brand logo he named the “Cawston Baby.” In the photo, she is sitting with newly hatched baby ostriches. The Cawston Baby was duplicated millions of times on postcards and a variety of souvenirs collectibles sold worldwide.

The Cawston Baby became more nationally famous during the turn of the century in America than the Gerber Baby who appeared later on all Gerber Baby Food products since 1927 (becoming its official trademark in 1931).

Notice the relative size of the Cawston Baby compared to newly-hatched ostrich chicks. Eventually, they will grow to be 8-foot tall and 350 pounds.

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Author Rick Thomas is the former museum curator and vice-chair of education for the South Pasadena Preservation Foundation. He served on the South Pasadena Natural Resources Commission, helping to maintain a strict policy protecting the city’s great old-growth trees. Using touchstone photographs from his own collection—one of the San Gabriel Valley’s largest accumulations of historical images and artifacts—as well as national, state, and local historical archives, Thomas provides a window to his city’s past and an understanding of why its preservation is so important.