South Pasadena | Designs Needed for Rose Parade 2023

It’s time to create a design for the City of South Pasadena’s entry into the 2023 Rose Parade.

PHOTO: Bill Glazier | The South Pasadenan | With the 2021 Rose Parade canceled on account of COVID-19, South Pasadena Tournament of Roses President Brant Dunlap is pleased the Rose Parade was back and the city earned another high honor.

It’s a year-round effort, and it begins now. While the 2022 Rose Parade is in the history books, the focus is already on the next one.

One of the major tasks is coming up with a float design for the 2023 parade scheduled for January 2, 2023.

The Tournament of Roses has not officially released its theme for the next parade, but has tossed out a solid hint on what it will be – “Turning the Corner.”

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Based on those three words, ideas can be a simple sketch or something more elaborate, but they are due soon since meeting deadlines established by the Tournament of Roses is a must.

South Pasadena Tournament of Roses officials encourage those interested in submitting concepts and ideas for the 2023 parade to read the rules, and submit them postmarked by January 21, 2022.

The design sketch must be black and white, in pencil or pen on paper no larger than 8.5” X 11”. No color sketches or oversize entries will be considered.

2023 Theme Hint Statement

The 2023 theme celebrates turning the corner. Whether that corner is actual – like the one at the famous turn, signaling the parade’s start, or figurative like the unlimited potential that each new year brings – we all enjoy the opportunity of a fresh start. Turning the corner means rising above – alone, or with friends, family, and community, – it means realizing dreams and pursuing possibility. This year, as we turn the corner together, we share in the hope, beauty and joy of what 2023 will bring.

Mail or deliver entries and signed release form to:

South Pasadena Chamber of Commerce

1121 Mission Street

South Pasadena, CA 91030


SPTOR Design Committee

PO Box 3662

South Pasadena, CA 91031

The local committee is rejoicing over the fact its 2022 entry for the Rose Parade – “Sky’s the Limit” – earned the prestigious Founder Award for the most outstanding float built and decorated by volunteers from a community or organization.

Official rules and entry form below.