The latest in a series of Shop Crawl events takes place in South Pasadena Nov. 21, sponsored by the South Pasadena Chamber of Commerce to encourage holiday shopping and eating al fresco in the local community.
The event is one of several activities planned by the Chamber and participating merchants to stimulate local business during the critical holiday season. Al fresco shopping and eating have been well received in prior Shop Crawl events, providing convenience and safety for customers during the ongoing coronavirus pandemic.
“We invite residents of South Pasadena and surrounding communities to Shop-Eat-Support our local South Pasadena businesses instead of shopping larger retail and restaurant chains,” said Chamber CEO Laurie Wheeler. “Most merchants will be open during their regular business hours, and some will have extended hours during the Shop Crawl event.”
The holiday season is a critical time for local merchants who have lost business due to COVID-19 concerns. With health restrictions still in place due to the pandemic, many merchants see this last quarter of the year as “make or break” for their business. Beyond the Shop Crawl event this Saturday, the Chamber is collaborating with the City of South Pasadena on additional activities for the holiday season, all designed to draw families and individual shoppers into the business district.
Traditional holiday lighting will add some festive flair to the business district. An innovative “holiday passport program” will be launched over Thanksgiving weekend on Small Business Saturday Nov. 28, with prize drawings occurring weekly through December.
Local shoppers are encouraged to watch the South Pasadena Chamber website at southpasadena.net for details about the holiday passport program.