Rose Parade 2023 | Amy Wainscott Confirmed as President and Theme Announced

The Pasadena Tournament of Roses® Board of Directors has confirmed Amy Wainscott as President and Chairman of the Board for the 2023 Pasadena Tournament of Roses Association, providing leadership for the 134th Rose Parade® and 109th Rose Bowl Game® on Monday, January 2, 2023. Throughout her extensive Tournament of Roses career, Wainscott has served as chair on various volunteer committees, including the first woman to chair Parade Operations; she leads the organization as the fourth female President of the Association. Amy Wainscott’s bio available HERE.

The highlight of the evening was Wainscott’s announcement of the 2023 Rose Parade theme,“Turning The Corner” and the surprising news of a design contest for the 2023 Rose Parade poster.

“The 2023 theme celebrates turning a corner. Whether that corner is actual or figurative like the unlimited potential that each new year brings—we all enjoy the opportunity of a fresh start,” explained Wainscott. “Turning a corner means rising above – alone, or with family, friends and community. This year, as we turn the corner together, we share in the hope, beauty and joy of what 2023 will bring.”

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Traditionally, the President unveils a poster when the theme is announced. This year, Wainscott did not reveal a poster but instead revealed that the 2023 Rose Parade poster will be created through a design contest. All are encouraged to apply, the contest begins January 21, 2022, and is open to everyone – young artists, students, past parade participants, international fans – all submissions will be accepted. Selected design will be used on the official 2023 Rose Parade poster, as well as in various other forms of event promotion.

For official contest rules, visit