Media Release
In the wake of the Eaton and Palisades fires, the Pasadena Tournament of Roses® today announced a comprehensive complimentary ticket program designed to support and uplift residents who were affected by the recent wildfires. This initiative reflects the Association’s continued commitment to honoring the strength, resilience and unity demonstrated by impacted communities throughout the region.
“As our neighbors continue the hard work of recovery, we want to offer moments of joy, connection and celebration during the New Year’s festivities,” said Mark Leavens, President of the Pasadena Tournament of Roses Association. “These tickets are a small but heartfelt gesture of support and solidarity.”
Through a partnership with Sharp Seating, the Association’s official grandstand seating and ticket company, and support from Alaska Airlines, the Association will provide more than 1,000 tickets to the Rose Parade® presented by Honda to fire-impacted residents. These tickets will be distributed through local community partners, including Altadena Town Council, Black Freedom Fund, California Community Foundation, Community Women Vital Voices, Eaton Fire Collaborative, Greater Los Angeles Education Foundation, Partnership for Children, Youth & Families, Pasadena Community Coalition, Pasadena Community Foundation and YMCA of Metropolitan Los Angeles. These community partners will work directly with residents to allocate these tickets in the coming days. Additional details regarding distribution will be shared by those partner organizations.
In addition, the Tournament of Roses is making a significant allocation of 10,000 complimentary tickets to Floatfest: A Rose Parade Showcase available directly to residents impacted by the Eaton and Palisades fires. Floatfest offers guests an up-close look at the floral masterpieces of the Rose Parade—an opportunity to enjoy artistry, innovation and the spirit of celebration at their own pace.
Complimentary tickets to Floatfest are available to residents regardless of the nature of their loss. Impacted residents may request up to six tickets through the Tournament’s official website, and requests will be fulfilled on a first-come, first-served basis, subject to availability.
The Association has also provided a limited number of tickets to the Rose Bowl Game®, Equestfest, Bandfest and Decorating Places to community partners. The Tournament’s goal is to ensure that those most affected have an opportunity to take part in new year traditions that bring people together and reflect the spirit of hope and renewal.
“As our community rebuilds, we remain committed to lifting up the stories of resilience and offering spaces where families and neighbors can gather, reflect and celebrate,” added Leavens.
For more information on the complimentary ticket program, to request Floatfest tickets or for a complete event schedule, visit tournamentofroses.com.
