‘Eat-Shop-Enjoy’ South Pasadena on Saturday

Multi-faceted series of activities are planned to stimulate local business during critical fall holiday season. Adults and children are encouraged to wear their Halloween costumes to eat, shop and enjoy the city’s business district


The South Pasadena Chamber of Commerce is working with member merchants and city staff to plan a multi-faceted series of activities to stimulate local business during this critical fall holiday season.

First up is a Shop Crawl event with sidewalk sales planned for Saturday, Oct. 24, offering a safe, outdoor shopping experience. Adults and children are encouraged to wear their Halloween costumes to eat, shop and enjoy the city’s business district.

Ghouls and goblins are invited to take a photo in costume and submit it to the City of South Pasadena’s costume contest. Photos must be submitted to recreation@southpasadenaca.gov by Monday, Oct. 26. Flyers with additional information are posted in various store windows and on the City’s website, www.southpasadenaca.gov.

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“With the ongoing threat of coronavirus, it’s been a rough year for our local businesses, and the next few months will be critical to their success,” said Chamber President and CEO Laurie Wheeler. “We are planning some festivities for individuals and families to shop and eat safely while enjoying the holiday season in our beautiful community.”

Merchants report that sidewalk shopping offered Sept. 19 generated record sales and positive comments from customers who were delighted to shop safely outside.

Since March, at least five South Pasadena businesses have closed due at least in part to the impact of the coronavirus pandemic.

“Many of our merchants see this holiday season as make or break for their business,” Wheeler said. “We want to encourage everyone in South Pasadena and surrounding communities to shop local, not only benefitting the merchants, but also generating much needed sales taxes to support city programs and services.”

Across the country the holiday shopping season is under way, with expected increases in online shopping that may involve longer wait times for delivery.