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PRESS RELEASE
The Paseo, downtown Pasadena’s one-stop destination for shopping, dining and entertainment, is pleased to announce the return of the annual Pasadena Chalk Festival on October 16th and 17th . Held in partnership with non-profit Pasadena-based arts organization Light Bringer Project, the free two-day festival will bring together over 600 skilled chalk artists from all over the world to create life-sized murals.
“We can’t wait to bring back the incredible, dynamic artworks of so many artists to The Paseo this fall,” said Thomas Coston, President of Light Bringer Project. “Last year was exceptionally difficult on the arts and the time to support your local organizations and artists is now. We’ve got a great lineup of artists this year and look forward to seeing attendees in-person as we celebrate the creativity, diversity and excitement that makes Pasadena such a wonderful place to be.”
Now in its 29th year, the Pasadena Chalk Festival holds a Guinness World Record as the largest public art event of its kind. The weekend will welcome thousands of visitors to watch artists from across the globe create life-sized murals on the grounds of The Paseo with chalk pastels. In addition to the art, the festivities will include a silent auction with works from select artists, live music and the Pasadena Police Classic Car Show on Sunday.
The Pasadena Chalk Festival is made possible, in part, by the Pasadena Arts & Culture Commission and the City of Pasadena Cultural Affairs Division. Proceeds from the festival will go toward vital arts and learning programs in schools and cultural opportunities in underserved communities in the greater Pasadena and Los Angeles areas.
Last weekend, a pop-up chalk mural was welcomed to the grounds of The Paseo to give the community a sneak peek of what is to come this fall. Entitled “Do Unto Others,” the mural is a recreation of a masterpiece by Normal Rockwell and was created by Chalk Mafia, a collection of artists from the Pasadena Chalk Festival. The mural will be featured in an hour-long film on the history of the Pasadena Chalk Festival and The Paseo, which will preview on Light Bringer Project’s YouTube channel this Sunday, June 27th at 2 pm.
Stay up to date with the latest information on the Pasadena Chalk Festival by visiting www.pasadenachalkfestival.org and following @pasadenachalkfestival on social. For more information on The Paseo, please visit www.thepaseopasadena.com.
