For many business owners, customer service is a top priority. However, for stores with an emphasis on style and fashion, it can at times be a bit intimidating.
At Pretty is Contagious, one of the newest retail shops in town, owner Christina Segura works to assuage any of those fears. Aiming to “bring a different vibe to South Pasadena”, she hopes to share a deft mix of high energy, fun and vibrance. Even upon first impression, it becomes immediately evident that this positive and lively approach is both tasteful and welcoming.
“It’s about having fun,” Segura assuredly exclaims, “We are living in a broken world and at Pretty is Contagious we want you to feel good. When you walk in our door, you will experience it. The energy is contagious.”
Wandering throughout the store nestled in the heart of the west Mission St district, colloquially known as the ‘Graham Block’, the lush patterns and effervescent color palettes dazzle. The curation impeccable and constantly shifting, Segura aims to keep their collections fresh and engaging, inviting customers to return again and again to see what’s new.
Pretty is Contagious is a lifestyle company whose goal is uplifting people, making real connections and sharing life all while offering amazing, one-of-a-kind products and experiences. An inclusive, integrated shop with the cutest stuff you didn’t know you needed and clothing racks that don’t discriminate, they carry new, sustainable and other special pieces in sizes XS-3X with the feeling that you’re looking through a friend’s closet. “Everything is meant to be comfortable, fun, and pretty,” says Segura, “and it makes you happy being here.”
The plethora of novel finds doesn’t end at the clothing either; facetious candles, cutting boards with puns dripping with wit, adorably offbeat earrings, and jewelry that you’ll buy as a gift but probably keep for yourself all greet you with unique and friendly flare.
You will always be surprised by what you can find.
With a discerning eye, Segura carefully selects what the store carries, speaking volumes for the mission she believes in. Each item on display — from the shelves to the showroom — is something she herself would either wear or put in her home. “I love everything I have here; it’s quirky, it’s offbeat, it’s amazing!” she emphasizes, while modeling a chic dress patterned with banana leaves and elephants.
While some COVID-19 restrictions may be relaxing, Segura says they have been ready to accommodate private shopping experiences, especially for people who aren’t ready to go out in public just yet.
With the ease in those restrictions opening up stores more and more, Segura is optimistic for the summer ahead. She hopes to expand and continue to redefine what a retail store can do with a possible event series planned to invite the public for more fun and mingling.
To know more about Pretty is Contagious, visit www.prettyiscontagious.com or check out their Instagram: @prettyiscontagious.
Their store is located at 1017 Mission St Unit A in South Pasadena.