New VIP Zone at Eclectic Music Festival

Attendees at this year’s Eclectic Music Festival and Arts Crawl on April 27 will have a unique opportunity to support the event while getting the "rock star treatment"

PHOTO: Alisa Hayashida | | A new VIP zone will be available for the first time, limited tickets will be available prior to the festival

Art and music lovers attending this year’s Eclectic Music Festival and Arts Crawl on April 27 will have opportunity to enjoy a “VIP experience” while supporting the festival in a new way.

“Everyone who attends the festival is a Very Important Person to us, and those interested in purchasing a special access ticket for our new VIP Zone will be supporting us with additional revenue to help cover our festival costs,” explained Laurie Wheeler, president & CEO of the South Pasadena Chamber of Commerce, which produces the festival.

Tickets to the VIP Zone will allow access to a private reserved area at the corner of Mission Street and Fairview Avenue, in a location central to various stages and the Artisans Alley. Ticketholders will receive wristbands enabling them to come and go from the reserved area throughout the festival that runs 3 p.m. to 10 p.m.

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PHOTO: Alisa Hayashida | | A number of refreshments will be served in the VIP Zone at the festival 

The special area will feature cocktail tables and chairs as well as bright orange Eclectic Music Festival goodie bags with tickets for beer and wine, among other gift items.

A limited number of VIP Zone tickets will be sold for $50 each online at www.TheElectic.Rocks Online ticket sales will close when sold out or on Friday, April 26. Any remaining tickets will be available on a first-come, first-served basis at the Diamond Avenue ticket booth when the festival opens at 3 p.m., April 27.

Grammy-nominated Gin Blossoms will headline the festival among some 50 musical entertainers appearing on a dozen stages amid displays by a variety of artisans, food trucks and more. The festival continues to be free of charge to the thousands of individuals who turn out for the family-friendly event.

Visit www.TheElectic.Rocks for latest information on performance schedules. A street map with stage locations and more will be available online in advance of the festival