The South Pasadena Chamber of Commerce, friends, family, and expecting mothers all celebrated the opening of the neighborhood’s newest business: Amma Boutique on Thursday, March 2021.
Founded by Jill Bigelow and managed by Cherine Cope, Amma Boutique is the first one-stop-shop for ALL moms, catering directly to the pregnant and postpartum women’s market. The creation of Amma Boutique brings exceptional, medically sound, scientifically proven, and well-loved products alongside the Mama Strut, reads their website.
“We’re excited to have such a fantastic deal with a new retailer on our critical Mission Street,” said Andrew Berk, SPCC Director. Noting that this was the second ribbon cutting within the last two weeks, he considers it “a good sign of the times, I think [we’re starting] see things thawed out and open up again. We hope that this store is going to become a destination retailer and be a part of the retail fabric of this town.”
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The 400 square ft flagship store is located in South Pasadena at 1118 Mission Street and carries a curated collection of essential maternity products, including Mama Strut — one of Bigelow’s successful lines of support braces, which she says “radically changed her own journey and the journeys of thousands of others into motherhood,” online.