Filming in South Pasadena: Jan 11-16 | XFI and USAA

Movies, commercials and student films are regularly filmed in South Pasadena because of its “anywhere in the U.S.A.,” according to the city’s Film Liaison Joan Aguado

PHOTO: News | South Pasadena was a busy location last week for commercials, television shows and still photography.

Below are some of the recent productions filmed in South Pasadena:

  • 1/11/20 – A commercial for “Shisheido” was shot in the 500 block of Hermosa Street.
  • 1/13 – A commercial for “XFI” was shot in the 400 block of Arroyo Drive
  • 1/15 – A still photo for “Olivaceous” was shot in the 200 block of Grand Avenue.
  • 1/16 – A commercial for “USAA” was shot in the 2000 block of Le Droit Drive.

For more information, call Joan Aguado at (626) (626) 403-7263


  1. Wonderful news about the Rialto! Iam extremely excited to see our city embrace it’s architectural landmark Theatre…& breath life back on to our Fair Oaks Ave.


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