The Altadena Chamber of Commerce & Civic Association announces a generous donation of $7,000 to Webster’s Pharmacy in support of the “Shop & Dine Altadena for the Holidays” marketing campaign, in partnership with Spectrum Reach.
This campaign is more than just a holiday promotion – it is a vital effort to encourage community members to support local businesses, especially as Altadena continues to recover from the devastating wildfire that impacted the community. Now more than ever, shopping and dining locally helps sustain small businesses, rebuild the economy, and reinforce the resilience of the vibrant neighborhood.
Running from October 8, 2025 through December 18, 2025, the campaign will be broadcast across traditional television and streaming platforms, reaching audiences in Burbank, Glendale, La Cañada, Altadena, Pasadena, Arcadia, Sierra Madre, Alhambra, South Pasadena, San Marino, and surrounding cities.
“Our community has faced significant challenges this year due to the wildfire,” said Judy Matthews, President of the Altadena Chamber of Commerce & Civic Association. “This holiday season, we want to inspire everyone to shop, dine, and support Altadena businesses – not just to celebrate the season, but to help our local economy recover and thrive. Every purchase helps rebuild our neighborhoods and shows our collective strength and resilience.”
The campaign’s strategic media placement ensures maximum visibility, inviting residents and visitors to explore the unique offerings of Altadena’s shops, restaurants, and service providers, many of which are opening or rebuilding after the wildfire.
