Following an overwhelming response from women-owned businesses affected by the Eaton Fire, Paris Hilton’s nonprofit 11:11 Media Impact, in partnership with GoFundMe.org and the Pasadena Women’s Business Center, has significantly expanded its wildfire relief initiative. Initially committing $300,000 in grants, the program grew as GoFundMe.org contributed an additional $750,000, bringing the total fund to over $1 million. This expansion allows the program to provide financial relief to 50 resilient women entrepreneurs.
Financial Relief and Business Support
Each grant recipient will receive up to $25,000 to assist in rebuilding their businesses. Additionally, the Pasadena Women’s Business Center received a $25,000 donation to provide technical assistance, offering approximately 300 hours of business coaching and free advising to over 100 small businesses.
Paris Hilton, founder of 11:11 Media Impact, emphasized the initiative’s importance: “These women are the backbone of their communities, and their resilience is inspiring. Through this powerful partnership, we’re not just helping them rebuild—we’re investing in their futures, their families, and their neighborhoods.”
Diverse Businesses Benefiting from the Initiative
Over 400 small businesses applied for assistance, with 50 grant recipients spanning industries such as childcare, learning centers, restaurants, florists, fitness centers, and local boutiques. Priority was given to businesses that suffered severe losses but demonstrated strong recovery potential. The full list of recipients is available at Pasadena Women’s Business Center.
Highlighting Resilience Through a YouTube Series
To further amplify their stories, 11:11 Media will launch a new YouTube series on Paris Hilton’s channel this spring. The series will feature interviews with grant recipients, showcasing their challenges, recovery journeys, and the impact of the funding.
Margaret Richardson, Board Chair of GoFundMe.org, praised the initiative: “Thanks to the generosity of more than 40,000 donors to our Wildfire Relief Fund, we’re able to support 50 women-owned Los Angeles businesses.”
Paris Hilton’s Commitment to Philanthropy
Paris Hilton has long been an advocate for women and children, using her platform to support mentorship, funding, and advocacy initiatives. This relief effort builds on her past philanthropic contributions, including the LA Wildfire Emergency Relief Fund, which raised over $1 million in under a week to aid families, children, and displaced pets.
GoFundMe.org’s Wildfire Relief Fund 2025 has provided over 8,000 emergency relief grants to those affected by the LA fires, helping individuals secure shelter, purchase essentials, and stabilize during difficult times.
About 11:11 Media Impact
Founded by Paris Hilton, 11:11 Media Impact is dedicated to creating lasting change through advocacy, storytelling, and philanthropy. The organization has championed child protection laws and supports initiatives promoting inclusion and economic empowerment.
About GoFundMe.org
GoFundMe.org is a 501(c)(3) nonprofit that mobilizes and distributes donations to individuals and communities impacted by crises. Since 2017, it has raised over $175 million, distributing more than 35,000 grants to individuals and organizations in need.
About Pasadena Women’s Business Center
Hosted by Pasadena City College and funded by the Small Business Administration and CalOSBA, the Pasadena Women’s Business Center provides no-cost business assistance to entrepreneurs in the Los Angeles area. Since the Eaton Fires, the center has supported over 300 impacted businesses.
