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Wildfire Relief Fundraising | Bristol Farms Launches Campaigns for Wildfire Victims and Local Charities

Teaming Up: 'L.A. Strong' & 'Grilling for Good' to Benefit California Fire Foundation, World Central Kitchen, and Pasadena Humane Society

FILE PHOTO: Alisa Hayashida | SouthPasadenan.com News | Bristol Farms served sliders and cupcakes
FILE PHOTO: Alisa Hayashida | SouthPasadenan.com News | Bristol Farms served sliders and cupcakes

Bristol Farms, a Southern California gourmet grocer, is stepping up to support communities impacted by the January wildfires. The company has announced two major fundraising campaigns benefiting the California Fire Foundation, World Central Kitchen, and Pasadena Humane.

Community Commitment Beyond the Headlines

Steve Howard, Senior VP of Retail at Bristol Farms, emphasized the company’s dedication to long-term recovery efforts. “The road to recovery for our communities will be long, and we want people to know we are committed to helping where we can, for as long as we can,” said Howard, who has been with the company for 36 years.

L.A. Strong: In-Store Donations for Fire Relief

From March 1-14, Bristol Farms customers can donate at checkout to support the California Fire Foundation. From March 15-28, donations will benefit World Central Kitchen. The grocer will match contributions up to $10,000 per organization across all 13 store locations.

Grilling for Good: Supporting Pasadena Humane

Bristol Farms is also hosting two fundraising events for Pasadena Humane:

  • April 6: Bristol Farms will participate in Pasadena Humane’s 37th annual Wiggle Waggle Walk & Run, providing protein bars, beverages, and fruit to attendees.
  • April 12: The Grilling for Good event at Bristol Farms South Pasadena will offer a $25 lunch special, featuring gourmet burgers and sausages. All proceeds will benefit Pasadena Humane, and first responders eat free.

Additional Ways to Give

For those unable to attend Grilling for Good, donations can be made online via Pasadena Humane’s website or at Bristol Farms South Pasadena on April 12. Bristol Farms will match total donations up to $10,000.

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A Shared Commitment to Relief Efforts

Joyce de Brevannes, VP of Marketing at Bristol Farms, highlighted the importance of the selected charities. “The heroic efforts of firefighters, World Central Kitchen’s food relief mission, and Pasadena Humane’s rescue work made them clear choices for us,” she said.

For more than 40 years, Bristol Farms has been a trusted name in Southern California. Now, they continue to stand with their communities in times of need.