Eat, Shop, Enjoy South Pasadena | Chamber Hosts Al Fresco Saturday

Days after Los Angeles County entered the yellow tier of California’s reopening plan, the South Pasadena business community is ready to welcome an increasing number of customers into retail shops and restaurants enjoying expanded...

Pretty is Contagious | Finding the Right Fit for Fun Fashion

For many business owners, customer service is a top priority. However, for stores with an emphasis on style and fashion, it can at times be a bit intimidating. At Pretty is Contagious, one of the...

Final Round: Small Business Relief Grants | Senator Anthony J Portantino

Dear Friends and Neighbors, Last year, the California Small Business COVID-19 Relief Grant Program provided micro grants ranging from $5,000 to $25,000 to eligible small businesses and nonprofits impacted by COVID-19 and the related health...

Ellen Daigle, Owner of Ellen’s Silkscreening, Wins Best of Los Angeles Award

PRESS RELEASE Ellen Daigle, the owner of Ellen’s Silkscreening, wins Best of Los Angeles Award - “Best Silk Screening Company - 2021”, according to Aurora DeRose, award coordinator for the Best of Los Angeles Award...

Moss & Meadow Designs | Whimsical Florals, Cultivated Teas and Wares

Tucked away in the beautiful Fremont Centre Theatre building on Fremont Avenue and El Centro Street is a doorway to a magical shop where all manner of flowers, flora and carefully curated teas, tea...

Republic of Lucha | Sharing the Love of Lucha Libre with Southern California

A new Lucha Libre-themed store, gallery and event space for all things Lucha, the Mexican masked wrestling version, has just opened in South Pasadena, right “in the heart of LA,” as the co-owners, Javier...

Retreat Lifestyle, Jewelry, Gifts | New Discoveries in Every Corner

If you ask Diane Staples what inspired her to start RETREAT four years ago, it was her passion for promoting artisan handcrafted work and handmade items, a passion she cultivated while buying for specialty...

Berry Opera | Dedicated to the Art of French Pastries

People often mistake Berry Opera at 811 Fair Oaks Avenue in South Pasadena as an opera house, instead of a small bakery and café that got its name from one of the most popular...

Amma Boutique | One-Stop Shop for All Moms

A newly-opened special boutique in South Pasadena carries a complete line of products that, among other things, will bring new hope to women who fear the effects of child-bearing and child rearing on their...

New Beginnings Physical Therapy | Second Chances for Those Who Need It

New Beginnings Physical Therapy, at 1015 Hope Street, Suite F, in South Pasadena, is one of those few businesses in Southern California that have been able to continue providing services completely in-house in the midst...

Forte Salon | 26 Years of Versatile Hair Care

Forte Salon in South Pasadena is now in its 26th year. After being closed for months due to COVID-19, this woman-owned business and full-service salon offering hair, nails and skin care is just gearing...

The Urban Pet | More than a Pet Store

What is lauded as the best pet store in Los Angeles isn't just a pet store. People also mistake it for being just a dog store, and it's not.  The Urban Pet, which first opened...

Mathanasium Learning Center | Giving Kids Confidence to Achieve Math Goals

Since last summer, when COVID-19 was wrecking havoc in many communities throughout the country and kids weren't their usual selves because of stay-at-home restrictions, Mathnasium in South Pasadena has been running a program that...

Thairapy Salon | Bringing Out Your Hair’s Inner Beauty

There must be something really special about a hair salon in South Pasadena when customers fly in from San Francisco or New York, and even from as far as London, just to get their...

Lineage Performing Arts | Sharing Passion for Dance with the Community

“A home for connecting through the arts in Pasadena.” That's how Lineage Performing Arts, a nonprofit arts organization that produces their own performances and serves as a home for visiting artists to produce their...

South Pasadena Eye Care Optometry | Your Next Step in Seeing the World in...

The staff at South Pasadena Eye Care, a full service optometric facility located at 1103 Fair Oaks Avenue in South Pasadena, are excited to be open for routine care after months of very limited...

Tracy Macrum | Real Estate is Key

Tracy Macrum is a name some may be familiar with; she has been a resident of South Pasadena for almost 20 years and has dedicated herself to many groups and organizations in town. Most...

State of California May Reopen June 15 | Governor Newsom Outlines Next Steps

MEDIA RELEASE As California surpasses a major milestone in the fight against COVID — administering more than 20 million vaccine doses, including 4 million in the state’s hardest-hit communities, and with hospitalizations continuing to steadily...

COVID Emergency Operations Center | LA County Officially Moves to the Orange Tier

MEDIA RELEASE At 12:01 a.m., changes to the Health Officer Order took effect, reflecting our move into the Orange Tier. As a result, many business and sector protocols were updated over the weekend, including bars, breweries, wineries,...

SPCC Free Bingo: Eat Shop Enjoy South Pasadena | SUNDAY

FEATURING: Marz & Videotheque! This is a FREE virtual event hosted by SPCC and the Chamber. Participants will need to Register with an email address so we can email them 2 free bingo cards to participate. All...

LA County | Small Business Loan Program Reaches Application Limit

MEDIA RELEASE The Los Angeles County Development Authority’s (LACDA) Small Business Stabilization Loan Program has reached its application limit as loan funding requests have exceeded $30 million. Launched on January 28, 2021, the Small Business Stabilization...

Public Health | Updates to Los Angeles County Health Officer Order Effective Monday

MEDIA RELEASE The Los Angeles County Department of Public Health (Public Health) has confirmed 74 new deaths and 692 new cases of COVID-19. As of Friday, Public Health identified 1,220,849 positive cases of COVID-19 across...

Free Advertising for Local Businesses | South Pasadena City Council Approves Marketing Program

A new marketing program aimed at promoting the City of South Pasadena and its businesses through a variety of print and digital media platforms got under way about 10 days ago after being approved...

South Pasadena Chamber of Commerce Asks Everyone to EAT, SHOP, ENJOY SOUTH PASADENA!

By Andrew Berk - Chair, Board of Directors, South Pasadena Chamber of Commerce The light at the end of the tunnel is becoming brighter for many of us as we carve our way out of...

Virtual ‘Meet the Mayor’ with Diana Mahmud TUESDAY

A virtual meet and greet with South Pasadena mayor, Diana Mahmud, will take place on Tuesday, March 30 at 6:30 p.m. on Zoom. Reservations are required to attend for the free event, and may be...

New Maternity Shop, Amma Boutique Welcomed with Ribbon Cutting in South Pasadena

The South Pasadena Chamber of Commerce, friends, family, and expecting mothers all celebrated the opening of the neighborhood’s newest business: Amma Boutique on Thursday, March 2021. Founded by Jill Bigelow and managed by Cherine Cope,...

‘Graham Block’ Part 2 | How an Ecosystem of Businesses Plays a Vital Role...

This is part two of an ongoing series that highlights some of the local businesses who have successfully transitioned during the pandemic, which has impacted all of our lives in some way, including the...

Free Bingo Night Hosted by South Pasadena Chinese-American Club Saturday

The South Pasadena Chinese-American Club (SPCC), in partnership with the local Chamber of Commerce, is hosting a series of free Bingo events that will help to support local businesses. SPCC is directly contributing $15,000 to...

Ready to Go – Again | South Pasadena Businesses Look Forward to Better Days...

This is part one of an ongoing series that highlights some of the local businesses who have successfully transitioned during the pandemic, which has impacted all our lives in some way, including the business...

UPDATE: Rally Saturday – A Push for Hero Pay | Community Beseeches Council to...

Activists are holding a rally to support hazard pay for retail workers in South Pasadena and Pasadena on Saturday March 13, starting at 10:30 a.m. Bring a sign, a friend, your kids & your noisemaker of choice! 10:30 a.m.:...
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